This guide explains how to connect Google Ads conversion tracking to your career center so you can measure how your ads are performing.

Who this is for: Association admins who run Google Ads campaigns.

How It Works

Google Ads conversion tracking uses two pieces of code:

1. The global site tag (gtag.js) — a base script that loads on every page and connects your site to your Google Ads account
2. A conversion event snippet — a short piece of code that fires when a specific action is completed (like a registration or job application)

Your career center has dedicated fields for both. You install the global site tag once, then add conversion snippets to whichever events you want to track.

Before You Start

• You need access to your Google Ads account
• You need admin access to your career center

Step 1: Set Up Google Ads Conversion Tracking

Follow Google's official guide to create a conversion action and get your tracking code:

• Set up conversion tracking for your website — create a conversion action and get your global site tag and event snippet

Google will provide two code snippets: the global site tag for the Header and an event snippet for each conversion action. The event snippet looks something like this:

<script>
gtag('event', 'conversion', {'send_to': 'AW-CONVERSION_ID/CONVERSION_LABEL'});
</script>

You'll need one event snippet per conversion action you want to track.

Step 2: Add the Global Site Tag to Your Career Center

1. In your admin panel, go to Event Tracking in the sidebar
2. Find the Header field
3. Paste your Google global site tag code