Variables let you drop personalized values into a Playbook's Send email action so each recipient gets an email tailored to their record. This page lists what's available in the Variables dropdown and which trigger types unlock which fields.
Who this is for: Association admins building or editing Playbooks.
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Quick answer
Open the Variables dropdown inside the email Body or Subject field and click an item to insert it. Two groups (Important Links and Your Organization) are always available. The rest of the list changes based on what your Playbook is set to apply to.
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When you click an item in the Variables dropdown, the builder inserts a token like {{user.first_name}} into the field. When the Playbook fires, the system replaces each token with the matching value from the record that triggered it. You can mix variables and plain text freely:
Hi {{user.first_name}}, your job posting "{{job.job_title}}" is live.
You can use variables in both the Subject and Body of the email. Recipients only see the resolved values, never the raw tokens.
Two groups appear in the dropdown for every Playbook regardless of trigger.
These are full URLs to the main pages on your site. Use them to link people to the right place in the email.
| Variable | What it inserts |
|---|---|
| Site URL | Your career center home page |
| Register Seeker | Job seeker registration page |
| Register Employer | Employer registration page |
| Sign in | Login page |
| Search Jobs | Main job board |
| Events | Career fair / events listing |
| Contact Us | Contact form |
| Employer Offers | Special offers page for employers |
| Career Guide | Career Guide landing page (only appears if Career Guide is enabled on your site) |
| Career Paths | Career Paths landing page (only appears if Career Paths is enabled on your site) |
Pulled from your site's organization settings. Useful for signatures, footers, and contact info.
| Variable | What it inserts |
|---|---|
| Organization | Full organization name |
| Organization Short | Short organization name |
| Organization Address | Street address, line 1 |
| Organization Address (cont.) | Street address, line 2 |
| City | City |
| State | State |
| ZIP | ZIP / postal code |
| Country | Country |
| Organization Phone | Main phone number |
| Organization Email | Main contact email |
| Website Title | Configured site title |
| Website Location | Configured site location |
Beyond the always-available groups, the dropdown adds fields based on the trigger and applies-to selections you made earlier in the Playbook. The sections below show what unlocks for each model.